Influencers have been a part of the marketing landscape for years, but their influence and importance have grown exponentially recently. From Instagram to YouTube, they hold great power to shape consumer opinions and behaviors. But how do you know what kind of influencer to look for when crafting a successful marketing campaign?
By understanding the different types of influencers and what they bring to the table, brands can better capitalize on their unique strengths and reach even greater heights.
In this article, we’ll explore the 14 types of influencers you need to know. From nano-influencers to mega-influencers and beyond, let’s dive into all the different types of influencers available!
5 Types of influencers in Terms of Reach
Understanding influencers in terms of reach is a good place to start. Here are five of the most common types:
1. Nano-Influencers (1K to 10K followers)
Nano-influencers have the smallest following of all influencer types but don’t be quick to discount them. While they may have fewer followers than other influencers, their influence can still be powerful because of their highly engaged audience. They often specialize in a particular niche or industry and post content more frequently than other Instagram influencers.
Advantages of Nano Influencers
- More personalized engagement with followers.
- Lower cost per influencer activation.
- Higher content production rates.
- Greater potential for conversion rates.
- Easier to monitor and track success metrics.
- Opportunity to expand the reach of the campaign.
Disadvantages of Nano Influencers
- Limited reach and audience size.
- Not suitable for large-scale campaigns.
- Lower “influence” compared to other higher-profile influencers.
- Need to find multiple nano-influencers to reach the desired audience size.
- Requires more research and effort to identify the right social media influencer.
Denise Albert @denisealbert (6673 followers)
Denise Albert is a multi-award-winning journalist, author, producer, and Co-Founder of The MOMS (TheMOMS.com). After being diagnosed with breast cancer in 2015, Denise’s advocacy for breast cancer and her mission to raise awareness for terminal illnesses has inspired many. With over 6,000 followers on Instagram, Denise continues to use her platform to share stories of strength and hope.
Warren Conway @warrenjconway (5393 followers)
Warren Conway is a dad influencer and small business owner from Somerset, UK. He and his wife co-created a YouTube channel called The Conway Clan, where they share amusing vlogs about their life. In addition, he runs an independent supplier of rare and unique trainer shoes called Clan 5 Independent.
2. Micro-Influencers (10K to 50K followers)
Micro-influencers are ideal for brands seeking a balance between reach and engagement. With more followers than nano-influencers but still fewer than mega-influencers, they can offer a good mix of both. They often have more established followings and specialize in niche topics, making them well-suited to more specific campaigns.
Advantages of a Micro Influencer
- Higher engagement than nano-influencers.
- More followers than nano-influencers.
- Niche topics and well-established followings.
- Perfect for specific campaigns.
- Good mix of reach and engagement.
- Lower cost than mega influencer.
Disadvantages of Micro-Influencers
- More expensive than nano-influencers.
- Limited reach compared to mega-influencers.
- Not suitable for large campaigns with big budgets.
Jonny Pace @jonnypace44 (32.9k followers)
Jonny Pace is an NHL hockey player and sports blogger from Wisconsin. He’s been playing for the University of Wisconsin-Superior, and his TikTok account has over 30k followers. An avid sports enthusiast and influencer, Jonny loves to share his experiences and spread positivity on social media.
Dani @danideboulay (18.4k followers)
Dani Deboulay is a digital creator who loves to share her thoughts and experiences on topics like self-love, social media, style, and more. With over 18k followers on Instagram, she’s an advocate for normalizing self-love and managing ADHD in corporate NYC.
Dani also co-founded SociaLight Content Creators Community, an online space for content creators to collaborate and learn from each other.
3. Mid-Tier Influencers (50K to 500K followers)
Mid-tier influencers have the advantage of having a more sizable following while maintaining an intimate connection with their audience. Many mid-tier influencers can leverage their influence and capitalize on monetization opportunities such as sponsored posts, brand partnerships, and affiliate marketing. This makes them an attractive option for brands looking to make a big impact on social media.
Advantages of Mid-Tier Influencers
- Established network and loyal fanbase.
- Higher engagement rate than larger influencers.
- Cost-effective compared to top-tier influencers.
- Ability to target niche audiences easily.
- Give a more human touch to your brand campaigns.
- Unique content with the potential for long-term collaboration.
Disadvantages of Mid-Tier Influencers
- The growth rate can be slower due to limited resources.
- Limited ability to reach mass audiences.
- Content creation may require additional incentives for mid-tier influencers.
Kate Weiland @kweilz (275k folowers)
Kate Weiland is a fashion and lifestyle influencer with over 275k followers on Instagram. A lover of great photos, she’s known for her stylish outfits and vibrant personality. Kate is a mom of three kids and loves to share special moments with her family, like when they all dress up as superheroes.
Kate loves to get creative and dress up her kids in Christmas-themed outfits for the holidays. She’s truly a master of making magic happen!
LAUREN @girlgoneabroad (54.5k followers)
LAUREN is a travel photographer, content creator, and world traveler based in the Netherlands. Her stunning pictures of her travels across South East Asia have garnered her over 54k followers on Instagram. LAUREN loves to share stories from her adventures, giving viewers an inside look into different cultures and traditions she’s encountered along the way.
4. Macro-Influencers (500K to 1 million followers)
These influencers usually have some kind of international recognition, and even the slightest mention from them can be a huge deal for your brand. They often provide access to an audience that might otherwise take months or years to build up organically. However, these influencers are more likely to cost more, so it pays to research before signing on the dotted line.
Advantages of Macro-Influencers
- Reach large and diverse audiences.
- Establish credibility for your brand.
- Help increase website traffic.
- Generate more sales.
- Leverage existing connections with other influencers.
- Boost social media presence quickly and effectively.
Disadvantages of Macro-Influencers
- Risk of influencer appearing inauthentic.
- Content may not resonate with your target audience.
- Difficult to measure ROI.
- Time-consuming to manage and monitor.
Molly Yeh @mollyyeh (835k followers)
Molly Yeh is a cookbook author, Food Network star, and owner of Bernie’s Egg Farm. Mommy to Bernie and Ira, Molly’s Instagram posts show her family life on the farm and her delicious recipes. With over 835k followers on Instagram, she brings joy to foodies worldwide. Her motto is “home is where the eggs are” and she celebrates all of life’s simple pleasures.
Dennis Prescott @dennistheprescott (615k followers)
Dennis Prescott is an award-winning Canadian chef, cookbook author, and photographer. He’s traveled all over the world in search of delicious recipes to share with his 615k Instagram followers. Dennis films for Netflix’s Restaurants On The Edge series and has been featured in some of Canada’s top magazines.
5. Mega-Influencers (more than 1 million followers)
These influencers can offer your business an incredibly powerful reach, but they come at a high cost. You’ll need to determine if their services are worth the investment for your brand before you commit to working with them – research how successful other brands have been when using their services, and make sure that the influencer’s style aligns with your brand ethos.
Advantages of Mega-Influencers
- Reach a large audience quickly.
- Be able to access specific niche audiences.
- Connect with an engaged audience.
- Increase brand awareness and loyalty.
- Generate referrals and sales leads.
Disadvantages of Mega-Influencers
- Insufficient time for influencers to produce content.
- Long lead times for projects to be completed.
- Difficulty in measuring the impact of their services.
- Difficulty managing multiple influencers.
Shawn Mendes@shawnmendes ( 70.9M followers)
Shawn Mendes is a highly successful and influential singer, songwriter, and internet sensation. He has become one of the most recognizable faces in modern music, with millions of followers on social media platforms.
By partnering with Shawn Mendes, you can tap into his vast network of ardent fans, gaining access to an incredibly powerful promotional opportunity that will extend your reach to a massive audience.
LeBron James @lebron.king.james (1.2M followers)
LeBron James is one of the biggest names in basketball, and his influence extends far beyond sports. He has millions of dedicated followers, and you can use his services to create a compelling campaign for your brand. LeBron’s vast network of fans will be exposed to your message, allowing you to gain access to an engaged audience that could be invaluable for your business.
9 Types of influencers in Terms of Category
No matter your product or service, you can likely find an influencer suitable for your needs. Here are nine types of influencers in terms of category:
6. Lifestyle influencers
Juli Bauer Roth @paleomg (363k followers)
Juli Bauer Roth is a celebrated lifestyle, health, and wellness influencer, with a unique sense of humor that has made her one of the most recognizable faces in this space. Her website PaleOMG.com offers weekly workouts and recipes for healthy living, and she’s also the creator of PaleOMG Power Programs. Juli is the perfect choice for brands looking to tap into the health and wellness market.
The lifestyle influencer marketing industry is one of the most popular and profitable niches. It encompasses various topics, such as fashion, parenting, wellness, and travel. Lifestyle influencers have an engaged audience interested in learning about new products and services related to their interests. According to a report, the reach of lifestyle-focused social media influencers is estimated to be over 1.2 billion followers worldwide.
Patrick Bet-David @patrickbetdavid (3.4M Followers)
Patrick Bet-David is an entrepreneur who has been in business since he was 10 years old. He is a proud Assyrian, born in Iran and made in the US, and he hosts his podcast to discuss entrepreneurship.
Patrick’s platform offers valuable advice for aspiring entrepreneurs and provides them with the resources to build their businesses. His 3.4 million followers make him an ideal influencer for brands looking to target the entrepreneurial market.
The entrepreneur category comprises influencers who have built successful businesses or achieved great success in their respective fields. These influencers can provide valuable advice and insights on how to succeed as a business owner, offering potential customers a firsthand look at their experiences.
The entrepreneur influencer marketing campaign can be incredibly powerful for brands looking to reach the entrepreneurial segment, as entrepreneurs often have a dedicated following of loyal customers and supporters.
8. Fashion & Beauty influencers
Kylie Jenner @kyliejenner (374M Followers)
Kylie Jenner is one of the most recognizable faces as an Italian fashion influencer. She has millions of followers across social media platforms, and her Instagram is a constant inspiration for makeup, hair, and fashion trends. From lip kits to Kylie Cosmetics, Jenner has revolutionized the industry with her unique take on beauty.
The fashion & beauty sector is one of the most popular niches among influencers, with an estimated 60% of influencers focusing on this space. Influencers are often seen as trendsetters in the fashion and beauty industry, helping to shape what’s popular.
Whether promoting the latest eyeshadow palette or showing off their new hairstyle, a beauty influencer always push boundaries and try out new looks.
9. Gaming influencers
Ninja Tyler Blevins @ninja (12.6M Followers)
Tyler Blevins, more commonly known as Ninja, is a professional gamer who has become the most recognizable face in the gaming industry. He has almost 20 million followers on Twitch and YouTube, making him a well-known influencer for brands looking to reach the gaming demographic.
The ninja can provide an insider look at the gaming industry, offering potential customers a firsthand look at the latest games and trends.
The gaming niche is one of the largest and most lucrative markets for influencers, with an estimated reach of over 1 billion followers worldwide. These influencers have gained huge followings due to their passion and gaming knowledge, providing potential customers with valuable advice and information about the industry.
10. Sport & Fitness influencer marketing
Cristiano Ronaldo @cristiano (510M Followers)
Cristiano Ronaldo is a professional soccer player and one of the most recognizable athletes in the world. He has over 500 million followers across Instagram, making him an ideal choice for brands looking to tap into this demographic.
The sport & fitness sector is one of the largest and most diverse categories among influencers, boasting athletes, bodybuilders, and health experts. Brands targeting the sports industry can benefit from partnering with fitness influencers specializing in exercise techniques, nutrition advice, and fitness product reviews.
Jess @ourmamavillage (821k Followers)
Jess is a renowned parenting expert and the founder of “Our Mama Village”, a personal blog for moms. She has over 800 thousand followers across multiple social media platforms. Jess can provide valuable advice and insights on parenting topics and tips on managing motherhood challenges successfully.
The parenting niche is one of the most popular niches for influencers, with many moms creating content to help others navigate the ups and downs of parenting. Parents trust these influencers to provide honest and helpful advice about raising children, so partnering with a parenting expert can help you gain credibility in this market.
Brands looking to target this audience can benefit from partnering with influencers who have a following engaged interest in their content.
12. Food Influncers
Ashley Alexander @gatherandfeast (337k Followers)
Ashley Alexander is a professional food photographer and creator of “Gather & Feast”, a popular recipe blog. Ashley can provide unique perspectives on trends and styles, giving her followers a behind-the-scenes look at the latest food culture.
The food niche is always changing, boasting various influencers and creating an active audience. These influencers often have a dedicated following of people looking for delicious recipes and cooking tips. Brands looking to target this market can benefit from partnering with food influencers.
13. Art Influencer marketing
Christoph Niemann @abstractsunday ( 1.1M Following)
Christoph Niemann is an internationally renowned visual storyteller and artist. His Instagram page, Abstract Sunday, has over 1 million followers captivated by his simple yet stunning illustrations.
Christoph’s art can be used to create powerful visuals for brands looking to reach a wide audience. His ability to capture emotions and meaning in his work makes him a perfect partner for companies looking to reach potential customers with meaningful stories.
The art niche is one of the most vibrant and inspiring categories among influencers, offering a diverse range of visual styles. Many artists specialize in digital illustrations or paintings to create unique pieces that can be used to tell stories or evoke emotions. Brands looking to target art and design can benefit from partnering with an artist with a well-established following and a unique art style.
14. Virtual Influencer marketing
Miquela @lilmiquela (2.9M Followers)
Miquela is a virtual influencer living in Los Angeles. She has over two million followers across social media platforms, making her an ideal choice for brands looking to reach the virtual demographic.
Miquela often uses her platform to speak out on important topics like diversity and inclusion, making her a perfect partner for companies wanting to stand up for what they believe in.
The virtual influencer trend has been growing recently, with many digital beings sharing their thoughts and opinions on the internet. Virtual influencers have customers interested in their content and what they have to say. Brands looking to target virtuality can benefit from partnering with a virtual influencer.
Who are Fake Influencers?
But it’s important to remember that not all influencers are real, and there is a growing trend of fake influencers.
Fake Influencers, also known as “bot accounts”, are computer-generated accounts that mimic the behavior of real influencers. They often have many followers but very little engagement due to the lack of actual people behind the accounts.
Fake influencers are dangerous for brands because they can damage their reputation and cost them money if they don’t take the time to vet their potential partners. Brands must do their due diligence on any influencer they plan to work with before investing in collaboration.
Always make sure to check the authenticity of an influencer’s profile before making any decisions.
How to Select the Right Influencers for Your Business with Influencify?
Luckily, there’s an easier way for brands to find influencers for their business: Influencify.
Influencify is a powerful platform that allows brands to easily search and discover influencers who are perfect matches for their campaigns. With its advanced search filters, brands can quickly narrow down their list of potential influencer partners and save time in the process.
Get started with Influencify by creating a free account. After that, you can start your search for influencers. You can filter the results by location, social media platform, and interests to easily find the perfect influencers for your campaign.
Once you have identified potential partners, you can view their profiles to learn more about them and see how they fit with your brand. You can then contact them directly through the platform and initiate collaboration.
Influencify helps you connect with the right influencers quickly and easily so that you can focus on expanding your reach and engaging your customers. With Influencify, finding the perfect partner is just a few clicks away!