TikTok is the latest social media sensation, with over 1 billion active users and counting. From influencers to entrepreneurs, everyone seems to be jumping on the bandwagon. TikTok can be an extremely lucrative platform for those looking to make money.

But how to get paid on TikTok? In this article, we’ll look at the five most efficient ways to monetize your TikTok account in 2023. So if you’re ready to make money on TikTok, read on. We have all the answers you need right here. Get started and join the TikTok money makers club!

5 Best Ways How to Get Monetized on TikTok

You don’t need to be an influencer or celebrity to make money on TikTok. There are many creative ways anyone can monetize their content. Here are the top five most effective ways to monetize on TikTok in 2023.

Collaboration with a Brand or Influencer

One of the most popular ways to make money on TikTok is collaborating with a brand or influencer. This can involve creating sponsored content, doing giveaways and competitions, and even promoting products in your videos. Brands often pay well for these collaborations, so it’s worth considering if you’re looking to monetize your account.

You need to reach out to brands and influencers who are a good fit for your content. Show them the content you create and explain why they should collaborate. Make sure to include your reach and engagement numbers so they can understand the potential of the partnership. If you create content that is relevant to their brand or influencer, there’s a good chance you can get paid for it.

Running TikTok Ads

TikTok offers a self-serve ad platform that allows businesses and individuals to advertise their products or services. Setting up an ad campaign is easy, and you can target different audiences based on gender, age range, interests, and more. You will be paid every time someone views your ad, which is a great way to make money on TikTok.

You should also consider making sponsored content for brands that don’t have an ad budget. These can involve reviewing videos or creating promotional content, which can be lucrative if done well. You can even reach out to influencers and offer them payment for featuring your product in their videos.

You can integrate Shopify with TikTok ad manager to create shoppable ads, allowing people to buy products directly from the app. The ads are more engaging and can drive higher conversions, making it a great way to make money on TikTok.

Earn Money Directly from TikTok

If you have a large following on TikTok, you may be eligible to join as TikTok creator fund users. The TikTok creator marketplace pays creators based on their video views and engagement metrics. You’ll need to reach specific requirements before being accepted into the program, but it’s worth considering if you want to make money from your videos.

You can also monetize your content through the TikTok Live feature. TikTok users buy coins and use them to send virtual gifts, which you can redeem for cash. This is a great way to make money if you already have a large following and engage with your fans in live streams. You can also offer exclusive content to your viewers and get paid for it.

Try Affiliate Link Commissions

Affiliate marketing is a great way to make money on TikTok. You just need to find relevant products or services that fit the content you create and include an affiliate link in your video descriptions. When someone clicks on this link and makes a purchase, you get a commission from the sale.

The key to affiliate marketing success is finding products that are relevant to your content and have a high conversion rate. You should also consider running ads for the products you promote through TikTok Ads, as this can boost your earnings significantly. Remember to include a disclaimer stating that you use an affiliate link in your TikTok video descriptions.

Sell TikTok Accounts

Another way to make money on TikTok is to sell accounts. This can be a lucrative business if you know how to find high-quality reports that are growing in popularity. A successful account with a large following can fetch a substantial sum, so it’s worth considering if you have the skills and knowledge required.

Selling TikTok accounts is a great way to pay content creators, but you should be aware of the risks involved. You must ensure that the account you are selling is legitimate and not a fake or scam account. You should also conduct due diligence on buyers to ensure they have a good track record. With some research and preventive measures in place, selling TikTok accounts can be a great way to make money.

Which Influencers Earn the Most Money in TikTok?

Now that you know the most efficient ways to make money on TikTok, let’s consider which influencers are making the most money.

1. Charli D’Amelio

Charli is the most followed person on TikTok, with over 149.5 million followers. She has millions of views and engagement from her content and earns money through sponsored posts, brand deals, and appearances. She started posting her TikTok videos in 2019 and quickly rose to fame, making an estimated $17.5 million annually from TikTok.

2. Addison Rae

Addison is another viral TikTok star, with over 88.9 million followers on the platform. Her content is focused on lip-syncing and comedy, but she also does dance videos. She makes money from appearances and sponsored posts. She’s estimated to be worth around $8.5 million annually from TikTok alone. She also makes money from her clothing line and other endorsements.

3. Loren Gray

Loren Gray is one of the most successful American influencers on TikTok. At 21 years old, she has over 54.4 million followers and nearly 3 billion likes – making her one of the biggest stars on the platform. Loren’s success can be attributed to her creative content ideas, strategic partnerships, and sponsored TikTok posts.

Loren Gray is a great example to follow if you want to make money on TikTok. She has developed key partnerships with brands and influencers, enabling her to capitalize on her success. Her income sources include sponsorships, product endorsements, and selling merchandise via her website.

How Many Followers and Views Do You Need To Make Money on TikTok?

Now that you know which influencers are making the most money on TikTok. Let’s examine how many followers and views you need to make money.

To start making money on TikTok, you need to reach a certain level of followers and views. Generally, you’ll need at least 10,000 followers before brands and companies consider working with you. Having over 100,000 followers can be incredibly beneficial to your monetization opportunities. For example, once a creator reaches 1 million fans, they become eligible for the TikTok Pulse Ad sharing program.

In terms of views, you’ll want to aim for tens of thousands of pictures on each video. The more views and engagement you get, the chance of TikTok’s creator fund increases. A successful influencer with 1 million followers usually sees up to 10 million video views per month.

The age of the creator also plays a role in the amount of money you can make. Creators over 18 years old are eligible for additional monetization opportunities such as TikTok Live and virtual “gifts” through live streams, which can increase their income potential.

Overall, the amount of money you can make on TikTok depends on age, followers, and views. Having substantial engagement from high-quality TikTok content is key to unlocking monetization opportunities. With dedication and strategy, any creator can start making money from their TikTok account.


Making money on TikTok is becoming increasingly popular as more and more people are using the platform to generate income. With the right strategies, you can make a decent sum of money on TikTok in 2023.

These include collaborations with brands and influencers, running TikTok Ads, earning money directly from TikTok, trying affiliate link commissions, and even selling TikTok accounts. To make the most of your monetization opportunities on TikTok, you’ll want to focus on building your follower base and increasing engagement.