Brands can use micro-influencers as a tool to get user generated content and engage with their target customers differently than the normal influencer marketing strategies.
While marketing blogs may argue whether there’s any importance to influencer content, we’ll argue that influencer content has value irrespective of the influencer’s reach and impressions. A micro-influencer is a powerful content creator who can create aesthetically pleasing content for your brand.
Micro-Influencers are the New Influencers
Every algorithm/algorithm tweak continues to impact the reach of every channel and influencer.
Micro-influencers have become a rising force in the world of influencer marketing; with less than 10,000 followers, they have a much stronger engagement rate of content they share, which is why this influencer marketing strategy is so popular.
Micro- influencers are still the most trusted for their authenticity and trustworthiness. Despite the limited reach of these influencers, they can have unique user generated content resulting in great ROI.
Micro influencers can make great content and even rival big influencers. They usually do so by capturing their audience’s imagination and producing content that aligns well with your brand’s aesthetic.
Are you looking to find the next trending micro-influencer to partner with? I’ve written a nice article on it.
Influencers are content creators first
Influencers are constantly sharing images, videos, and posts for their own feeds; and these influencers understand what their audience will respond best to. The influencers create according to a unique aesthetic user generated content, which appeals to their followers.
Many social media personalities claim to know Photoshop skills, principles of graphic design, and best practices for advertising. Their personalities can be a terrific resource for your brand.
A good influencer will have a community of people who are interested in the same topic like yours. They can connect to your audience because they talk about your topic in their content already.
Brands using micro-influencers for content creation
An influencer is a wonderful choice for content creation, but before dismissing someone as an influencer, see if they could contribute to your brand’s creative campaign.
Many brands outsource the creation of content, photos, social media posts, etc. to these influencers.
Brands can benefit from creating a contract with the influencers. This will allow the brand to gain access to the content created by influencers, whether it is in the form of images or videos. However, it’s also important for brands to ensure the influencer gets paid for the content used in paid social ads, as well
Your brand library will thank you for backing the up-and-comer!