What if every influencer you partnered with became a trend tomorrow?
Your brand reach would skyrocket, and you’d get access to the most influential people in the eyes of your target customer — the ultimate arbitrage.
This is your new growth superpower. You are 3 clicks away to find the next mega-stars before they’re about to “pop”. Congratulations!
Typically, you’d need to measure the followers growth on a regular basis and as soon as the growth rate exceeds a certain threshold: Close the deal, and you got yourself a growth rocket, ready for takeoff.
Luckily, you use Influencify, so you don’t need to do all that. Instead, just use our Growth Rate filter, pick the time and growth rate and select the influencers that fit your brand.
There are many combinations, so we recommend trying different variations and checking the results. Mixing it with some other filters will provide the best results.
Why going viral is normal for Influencers, and how brands can leverage this.
It’s widely known for all content creators that followers do not grow linearly.
It usually takes a long time and work before the momentum kicks in. But out of a sudden, you reach way more followers than you could have ever imagined.
This effect is caused by the algorithms that curate content for all major platforms, and those algorithms love trends. So one viral video can increase your relevance and visibility dramatically, which will drive more traffic to your content, increasing your relevance. Repeat.
For brands like yours, this means you can find an arbitrage in small, fast-growing creators.
For example, if you enter a year-long partnership with a group of creators with 100,000 followers at the industry standard rate for that group and they grow 20% every month, consistently, you’ll be reaching fresh eyes, for the same price, every month.
We are sure the Growth Rate Filter will help you find trending influencers, especially because it’s available for Instagram, TikTok and YouTube.
Go ahead and try it for free on Influencify.co