Hashtags provide influencer marketers with insight into content trends, providing an opportunity to make intelligent decisions and drive engagement with their target audiences. A hashtag tracker such as Brand24 will also enable your team to monitor the success of their campaign.
Lay’s successfully used influencer marketing to spread their buy one get one offer via creating the hashtag #DoUsAFlavor which resonated well with millennial audiences and helped reach its intended market.
1. Create a Hashtag Strategy
Hashtags can be an extremely valuable tool for influencers and marketers to utilize in reaching their desired audiences and reaching new ones who might otherwise not know about your products and campaigns. But be careful: to reap maximum benefit, your hashtag strategy needs to be relevant to both products and campaigns you promote – otherwise your hashtag strategy may end up confusing customers or hindering marketing efforts!
To ensure the hashtags used with influencer campaigns are relevant, it is necessary to first develop a hashtag strategy. This entails compiling a list of core hashtags associated with your brand as well as related ones that could potentially add value. While this process may be time consuming, its success will determine its ultimate success.
Hashtag strategies can also provide an excellent way to gain an inside view into what other influencers are using in their content. By searching specific hashtags in influencer posts, you can see what topics their audiences are discussing or recommend – providing great insight into influencer strategies as well as shaping future partnerships.
Hashtag research can also give an in-depth picture of what’s trending in your niche. For instance, in an ecommerce business, hashtags such as #MorningCereal or #ProteinCereal will reveal users interested in healthy breakfast foods with high levels of protein. Food bloggers using these hashtags could find influential bloggers interested in their topic and potentially collaborate together on partnerships or joint ventures.
When creating a hashtag strategy, it’s also important to keep timing in mind. Influencers will likely share posts related to an event or holiday more readily than ones not related. Therefore, it is vitally important that your campaign coincides with events in your niche market.
Hashtag campaigns can be an excellent way to build and expand your ecommerce business’s following and ultimately increase sales. By selecting hashtags relevant to your brand and goals, hashtag campaigns allow for greater engagement with audiences while driving sales growth.
2. Build a Hashtag List
Hashtags provide a way for users to quickly locate posts they find on social media, as well as an effective means of connecting with influential figures and building communities with similar goals and values.
Establish a list of pertinent hashtags for your brand so you can track engagement and reach. This will enable you to determine which ones are working, while other may need tweaking or altogether removed from consideration.
Start off by using AnswerthePublic or Google Trends to discover popular hashtags relevant to your niche. Also take a look at creators who compete directly against you to see which kind of hashtags they’re using to increase engagement on their posts and get new ideas for campaigns of your own.
After creating your list of relevant hashtags, the next step should be creating your own branded ones. This can help your brand stand out and become more memorable – tools like Hashtag Expert are great at helping create the best hashtags for content.
Hashtags should be tailored specifically to your niche to reach a targeted audience, while it’s equally important to use various hashtags so your posts reach as many people as possible. As well as choosing suitable hashtags, make sure that your posting frequency stays consistent; this will build a loyal following and maximize engagement levels.
Based on your platform of choice, there will be various guidelines regarding how hashtags should be utilized. Instagram allows hashtags to be placed within comments rather than within captions for maximum searchability and trending topics without cluttering up the post captions with unnecessary hashtags.
When creating your own hashtags, try to keep them short and straightforward to make them easier to remember and type. Furthermore, overusing hashtags in posts could come across as spammy and detract from the quality of the content produced.
3. Create a Hashtag Campaign
Successful hashtag campaigns depend on both marketers and influencers working together to craft an effective plan, including the appropriate strategy. Before embarking on any such effort, it is essential that clear goals are established with regards to what you hope to accomplish through your hashtag campaign and selecting appropriate hashtags in order to gain maximum exposure amongst target audiences. Also be sure to establish how long this campaign should run and whether a budget should be set aside to amplify content creation efforts.
Hashtag campaigns can serve many functions and are an effective way to build brand recognition and trust with your audience. Use hashtags in social media posts or digital ads to generate engagement or drive traffic back to your site; or incorporate hashtag campaigns into e-Commerce websites for an enhanced customer experience.
When creating a hashtag campaign, it is crucial that your branding and messaging remain consistent throughout. Repetition of the same hashtag in every post allows you to track user reactions as well as encourage action from potential supporters of your brand. You should also add a call-to-action so people are encouraged to interact with and engage with your brand.
As part of your hashtag campaign, it is also essential that it aligns with both your brand and audience values. Staying relevant while not becoming too “trendy” could alienate some followers from following along.
Once you have decided upon your hashtag campaign objectives and measures of success, it’s time to launch! Be sure to test out your campaign with some influencers prior to rolling it out en masse – this will allow you to observe its performance and make necessary adjustments as necessary. In addition, remember not to overwhelm followers with too many hashtags!
4. Monitor Your Hashtags
When running a hashtag campaign for your brand, it’s essential to monitor its results closely in order to assess how successful or unsuccessful it was and identify ways in which future campaigns can improve.
Brand24 provides you with the ability to measure how many people are engaging with your hashtag and the type of engagement they’re getting – this allows you to determine what types of posts your audience responds best to so you can continue producing similar pieces in future.
Hashtag campaigns can benefit your company in numerous ways, from increasing engagement to bringing in new customers. When selecting which type of hashtag campaign to run, consider your goals carefully: Do you wish to boost sales or simply interact with the audience? Once you know this information, plan out your hashtag campaign accordingly.
As part of your hashtag campaign planning, ensure it’s as straightforward as possible for your audience to participate. If they need to do multiple things at once, their interest may slip. If running a giveaway contest, make it as effortless as possible for participants to enter by using photo-based competitions where users simply post images with their hashtag attached to them – this way your competition won’t lose participants because their participation may wane quickly!
Include at least part of your brand name in the hashtag you use, to increase awareness and make it more memorable. If you want to take things one step further, try including an amusing play on words to add some flair and fun into the mix!
Be sure to regularly monitor the results of your hashtag campaign, this will give an accurate reflection of its success and allow you to make any necessary adjustments and optimize its performance for maximum effectiveness.
Hashtag campaigns can be an excellent way to bring attention to your small or newer business, particularly if it has limited marketing reach. They allow you to build an engaged audience while also drawing in new customers – using a tool such as Brand24’s Track your Hashtags feature will ensure that the campaign runs as effectively as possible.