How to find the right influencers for your brand?
You’ve got a business to run. You don’t have time to be everywhere at once, and you need to find a way to get your product in front of as many potential customers as possible through social media marketing. Influencer marketing is a great way to do that, but with so many different types of influencers out there, how do you know which one is right for you and your business?
What are influencers?
Influencers on social media are the people who have a great influence over others. They are celebrities, thought leaders, or just really popular people on social media. Influencers use their influence to promote products, ideas, and causes on their social platform.
Influencers are paid to endorse products or services. sometimes they do it for free, because they believe in the product or service, or because they want to help their followers make better choices.
Either way, when an influencer tells you about something, you’re more likely to pay attention and be influenced by what they say.
So, if you’re looking to promote your brand, working with an influencer can be great to get brand mentions. Just make sure you choose an influencer that fits your brand, who will reach the people you want to reach.
There are generally three types of influencers that can match your brand: celebrities, macro-influencers, and micro-influencers.
Celebrity influencers are busy people. They have a large following and a lot of influence. But because of that, they’re also the most expensive to work with.
Macro-influencers are like mini celebrities. They don’t have the same reach as celebrities, but they’re still influential, and their rates are usually lower.
Micro-influencers are everyday people with a smaller following, but they’re often more relatable and their rates are much lower than celebrities or macro-influencers.
Different types of social media influencers
Micro-influencers
Micro-influencers are social media users with a relatively small but engaged following. They typically have between 1,000 and 100,000 followers on platforms like Instagram, YouTube, or Twitter.
While micro-influencers may not have the same reach as more famous celebrities or social media stars, they often have much higher engagement rates with their followers. This makes them appealing to brands looking to connect with consumers in a more authentic way.
We often see micro-influencers as more relatable than larger influencers and are therefore able to build trust with their followers more easily. Niche brands that partner with micro-influencers can also benefit from this trust, as it can help to increase brand awareness and sales
Macro-influencers
Macro influencers are social media users with a large following who can have a significant impact on their audience. They are often used by brands to promote their products or services and can be an effective way to reach a large number of people.
They typically have a high level of engagement and are considered to be thought leaders in their field. Macro influencers can be found across all social media platforms, but are most active on Instagram, YouTube, TikTok and Snapchat.
However, it is important to remember that macro influencers are not always the most influential people on social media.
Celebrity influencers
Celebrity influencers are people who have a large following on social media and are considered to be experts in their field. They use their platform to promote products, brands, and causes that they believe in.
Celebrity influencers have the ability to reach a large audience and can therefore have a significant impact on public opinion. For this reason, they are often used by marketers to promote their products and services.
While celebrity influencers can be very effective, it is important to remember that they are also human beings with their own opinions and biases. Therefore, it is important to do your own research before making any decisions based on what a celebrity influencer says.
Tips to find different types of influencers and choose the right one
If you’re struggling to find a suitable type of influencer for your business, you’re not alone. It can be a challenge to know where to start, but by following these steps, you’ll be on your way to finding the perfect type of influencer for your business. With a little bit of research, you can make sure you find an influencer who is a good fit for your brand and who will be able to help you achieve your marketing goals.
1. Identify your marketing goals
The first step is to identify your marketing goals. What are you trying to achieve with your influencer marketing campaign? Are you looking to increase brand awareness, drive traffic to your website, or boost sales? Once you know what you want to achieve, you can start to look for influencers who can help you reach those goals.
There are different types of influencers out there, from mega-influencers with millions of followers to micro-influencers with a more niche audience. If you’re targeting TikTok users, micro-influencers may be a good option as they tend to have more engaged audiences.
When it comes to influencer marketing, it’s important to work with someone who aligns with your brand and can reach your target audience. By doing your research and choosing the right influencer, you can create a successful campaign that helps you reach your marketing goals.
2. Define your target audience
The next step is to define your target audience. Who are you trying to reach with your campaign? Once you know who your target audience is, you can start to look for influencers who have a similar audience. When you’re starting a business, it’s important to define your target audience. This will help you determine your marketing strategies and tactics.
Once you have a good understanding of who your target audience is, you can start creating content that appeals to them. Remember to keep your tone and style consistent across all of your channels, so that your audience knows what to expect from you.
3. Research types of influencers
Once you know your marketing goals and target audience, you can start to research different types of influencers. There are a few different types of influencers out there, including celebrities, macro-influencers, micro-influencers, and nano-influencers.
The first is to use social media listening tools, like Hootsuite Insights or Mention, to see who is talking about your brand online. You can also set up Google Alerts for your brand name, which will send you an email any time your brand is mentioned online.
Another way to research types of influencers is to look at who is already talking about your competitors. You can use social media listening tools to see which influencers are talking about your competitor’s brands, and then reach out to them to see if they would be interested in talking about your brand as well.
Finally, using influencer marketing platforms, like Influencify or Upfluence, to find influencers who are a good fit for your brand. These platforms allow you to search for influencers by demographics, interests, and other factors.
When you’re researching types of influencers, it’s important to keep in mind that not all influencers are created equal. Some influencers have a large following, but their followers may not be interested in your brand. Other influencers have a smaller following, but their followers are more engaged and more likely to purchase from your brand.
4. Consider working with a micro-influencer on TikTok
Micro-influencers are a great option for businesses on a budget. They typically have between 1,000 and 100,000 followers, and they’re more affordable than celebrities or macro-influencers. In addition, micro-influencers tend to have more engaged audiences, which can be beneficial for your campaign.
5. Utilize influencer marketing tools
There are influencer marketing tools out there that can help you find influencers e.g., BuzzSumo, Influencify, and Klear. These tools allow you to find the best influencers in your industry and reach out to them to see if they’re interested in working with you.
There are quite a few influencer marketing tools available to help you get the most out of your campaigns. Here is a quick rundown of some of the most popular ones:
1. BuzzSumo: This tool lets you find the most popular content across all social media platforms. This is useful if you want to find the most relevant influencers who are already creating popular content. This helps you find social media top posts that influencers create.
2. Klear: This tool lets you look for an influencer, connect with them, and measure the performance of influencers and the influencer strategy.
3. Influencify: This tool provides you with a database of over 500,000 influencers, as well as tools that can help you manage your relationships with influencers, influencer campaigns and measure success. You can connect with influencers on twitter, youtube, tiktok. This also helps you find influencers in your niche.
6. Evaluate results and adjust strategy as needed
Once you’ve worked with one influencer that works best for your brand, it’s important to evaluate the results of your campaign. Was there an increase in brand awareness? Did you see a boost in traffic or sales? By evaluating the results of your campaign, you can adjust your strategy as needed. The mentioned tools can help with this evaluation.
Challenges when searching for potential influencers for your brand
One of the challenges small business owners and marketing professionals face is not knowing how to find a suitable type of influencer for their needs and also that is relevant to your brand. There are so many different types of influencers out there, and it can be difficult to know how to choose an influencer that is right for your brand.
Another challenge is finding suitable influencers who are a good fit for your brand and brand values and who will be interested in working with you to promote your brand image. It’s important to do your research and find relevant influencers who best fit your target audience.
Finally, you need to be aware of the risks involved in working with influencers. There have been some high-profile cases of influencer fraud, where businesses have lost money after working with an influencer who turned out to be fake. It’s important to do your due diligence and only work with reputable influencers.
By following these tips, you’ll be on your way to find the right influencer for your business.
Conclusion
When looking to get started with influencer marketing, it’s important to know what your goals are. By identifying your marketing goals, you can start to look for influencers who have a similar audience. Once you’ve found an influencer, be sure to utilize tools to track your progress and evaluate your results. Following these steps will help ensure that you find the perfect type of influencer for your business.
If you’re looking for help with influencer marketing and need to find influencers, our team at Influencify can assist you. We specialize in helping our clients find influencers and social media platforms for their brands with our tools. We have a list of influencers in our influencer marketplace which makes it easy to find influencers for your business. Contact us today to learn more about how we can help you find influencers for your brand, achieve your marketing goals, our influencer marketing strategy, and influencer campaign.
Written by Natalia Kaldunek
FAQ
Q: What are some common types of influencers?
A: There are a few different types of influencers, including micro-influencers, nano-influencers, and macro-influencers. Micro-influencers typically have between 1,000 and 100,000 followers, while nano-influencers have between 100 and 1,000 followers. Macro-influencers usually have over 100,000 followers.
Q: Who is a good fit for TikTok influencer marketing?
A: TikTok influencer marketing can be a great way to reach a new audience. If you’re looking to target Gen Zers or millennials, TikTok is a good platform to consider.
Q: What are some tips for finding the perfect influencer?
A: Some tips to find social media influencers include doing a search on social media platforms, searching Google, or using an influencer marketing platform. When searching for an influencer, be sure to consider their audience, engagement rate, and content.
Q: How can I evaluate my results?
A: There are a few different ways to evaluate your results e.g., looking at your website traffic, social media metrics, and sales data. You can also use influencer marketing tools to track your progress.
