How much does an influencer marketing manager make?
As an aspiring influencer marketing manager, you might be wondering what the job entails and how much money you can expect to make. In a nutshell, the person in this position is responsible for developing and executing campaigns that aim to build relationships with influential individuals online to promote a product or service. They typically work with a team of social media managers, content creators, and web developers. The salary for this type of work may vary slightly depending on various factors. Let’s take a closer look at what the job involves and some of the pros and cons of the position.
What does an influencer marketing manager do?
A manager of influencer marketing is in charge of creating and carrying out campaigns that seek to connect with online influencers to advertise a good or service. To establish a plan and pull out campaigns, they often collaborate with a team of content providers, and site developers.
Working in this type of industry can be very challenging, especially if you don’t have the proper skills or knowledge. Here are some of the most common challenges people face when trying to start working in this industry:
Lack of experience
One of the biggest challenges people face when trying to become an influencer marketing manager is a lack of experience. Most employers will want to see at least 1 year of experience in a similar role before considering you for the job.
Lack of knowledge
Another challenge that people face is a lack of knowledge about the role and what it entails. There are many things that go into being an effective specialist in this field, such as working with influencers and measuring results.
Difficulty finding work
It can also be difficult to find work as an influencer marketing manager, especially if you don’t have the right skills or experience. Many jobs are posted online, but there are also many opportunities available through networking and word-of-mouth.
Difficulty managing multiple tasks
One of the biggest challenges of the job is managing multiple tasks simultaneously. This includes developing campaigns on different platforms, working with influencers, tracking results, and more. It can be difficult to do all of this effectively without juggling multiple balls.
Despite the challenges, there are also many benefits that come with being an influencer marketing manager. These include:
The ability to work from home
One of the great things about working in this position is that the job is often remote, which means you can work from home. This means you don’t have to commute to the office every day, which can save you a lot of time and money.
The ability to make your hours
Another benefit of this job is that you can often make your hours. This means you can work when it’s convenient for you, which can be a great perk if you have other commitments outside of work.
The ability to work with a variety of people
As a person in this position in the company, you’ll have the opportunity to work with a variety of people, including influencers, content creators, and web developers. This can be a great way to network and build relationships.
How to become an influencer marketing manager?
If you’re interested in becoming a specialist in this field there are a few things you can do to improve your chances of getting the job. Here are a few tips:
Education
One of the best things you can do to land your dream job is to get a degree in marketing, advertising, or communications. This will give you the knowledge and skills you need to be successful in the role. Many employers value relevant academic qualifications. If you have taken any courses or completed any certifications related to the job you want, make sure to list these on your resume and application forms.
Experience
Another important thing you can do to become an influencer marketing manager is to gain experience in the field. There are many ways to get it. You may be able to find a job in the field that is related to what you want to do. You can also build your skills and experience by taking on extra responsibilities at your current job or volunteering with local organizations.
Networking
One more thing you can do to start a career in this field is to network with people in the industry. This includes attending industry events, connecting with people on social media, and more.
The bottom line is that working in this type of managerial position can be challenging, but it’s also a great way to launch your career in marketing. If you have the right skills and experience, and you resonate with the company’s values, you can land a great job and earn a good salary. Just remember that it takes hard work and dedication to be successful in this role.
What skills are necessary for the job?
If you are thinking of becoming an influencer marketing manager, there are many different skills that are in high demand for this position. Companies range in their requirements when it comes to hiring new employees, although there are some common ones that are fundamental to working in this profession. Those are
Strong communication skills
One of the most important skills you need in this job is strong communication skills. This includes writing, speaking, and listening. You need to be able to effectively communicate with influencers, clients, and other members of your team.
Some of the most effective communicators are also excellent listeners. They know how to pay attention to what others are saying and understand the meaning behind the words. They also know how to ask the right questions to get the information they need.
Organizational skills
Another important skill you will need is strong organizational skills. This includes being able to effectively manage multiple tasks simultaneously and keep track of deadlines.
Creativity
Another important attribute is creativity. This includes the ability to come up with new and innovative ideas for campaigns, content, and more. The ability to think outside the box is a valuable skill for any marketer. Those who are creative can come up with new and innovative ideas that will help their company stand out from the competition.
The ability to multi-task
As a person working in a managerial position, you’ll often be juggling multiple tasks simultaneously. This means you need to be able to effectively multi-task and prioritize your work. For example, you may need to complete a report by the end of the day, but you may also need to attend a meeting and return some phone calls. In this case, the report would be your top priority, followed by the meeting and then the phone calls. By establishing priorities, you can focus on the most important tasks first and ensure that they get done in a timely manner.
Social media skills
Finally, another important skill you need to be an influencer marketing manager is strong social media skills. This includes being able to use various platforms, such as Twitter, Facebook, and Instagram. You should also be familiar with some of the analytics tools, such as Hootsuite and Sprout Social.
Marketing skills
Since you will be part of the marketing team, it is also important to have strong skills in this area. This includes the ability to understand and analyze data, create effective marketing plans, and more.
How much does an influencer marketing manager make?
The salary for an influencer marketing manager can vary based on many factors such as experience, education, and location. For instance, the average wage in the United States is $72,000. People working in New York or California tend to earn more than in other states. Though the median salary is expected to increase to $79,000 per year by 2022. This is due to the continued growth of the influencer marketing industry, as well as the increasing demand for skilled professionals in this field. More businesses are realizing the importance of influencer marketing.
When it comes to data from other countries, in Great Britain the average base for this job is £ 40,000. People working in London usually make more than in other parts of the country. The average wage in Australia is $ 64,000, and in Canada, the average salary for an influencer marketing manager amounts to $73,333.
So what makes an influencer marketing manager worth their weight in gold? In a nutshell, they’re able to connect brands with influential personalities on social media to create mutually beneficial relationships. This could be in the form of a product endorsement, a sponsored post, or even just a shout-out.
And it’s not just big brands that are taking advantage of influencer marketing – many businesses are getting in on the action too. A recent study by Linqia found that over 60% of small businesses are using influencers as part of their marketing strategy. There are several reasons why influencer marketing is so effective. It allows businesses to tap into new audiences that they may not have been able to reach before. Second, it helps to build trust and credibility with potential customers. And third, it’s a more cost-effective way to market your business than traditional advertising.
Clearly, then, the importance of how much an influencer marketing manager makes is undeniable. Knowing the typical income in this industry will help you establish realistic expectations if you’re trying to get into it.
What are some common duties of an influencer marketing manager?
An influencer marketing manager is responsible for developing and executing projects that will reach and engage consumers. As such, they are responsible for a variety of tasks, which can vary depending on the organization they work for. However, there are some common responsibilities that a potential candidate for the position can expect.
Some of the most common duties of an influencer marketing manager include:
-Developing and implementing marketing plans that involve influencers
-Identifying and reaching out to potential influencers
-Managing collaboration with current influencers
-Monitoring the results of influencer campaigns
-Reporting on the effectiveness of influencer marketing programs
Pros and cons of being an influencer marketing manager
Being an influencer marketing manager can be both a rewarding and challenging role. On the one hand, it can be very satisfying to see a successful influencer campaign come to fruition. On the other hand, it can be difficult to constantly keep up with the latest trends and stay on top of all the latest media platforms.
The Pros of being an influencer marketing manager include:
-Having a strong understanding of social media and how to use it to reach consumers
-Ability to develop creative content that resonates with people
-Good communication and negotiation skills
-Many influencer marketing managers also receive additional cash compensation. This can include bonuses, commissions, and more.
-Flexible working hours
The Cons of being an influencer marketing manager include:
-Staying up-to-date with the latest trends
-Managing multiple projects simultaneously
-Dealing with difficult personalities (both influencers and clients)
Conclusion
An influencer marketing manager is a highly sought-after position that comes with a lot of responsibility. If you’re looking to break into this field, it’s important to be aware of the average salary so you can set your expectations accordingly. With the right skills and experience, you could be earning a healthy salary in no time. Just remember, being an influencer marketing manager requires a lot of hard work and dedication. But if you’re up for the challenge, it can be a very rewarding role, so it’s worth remembering that a bigger engagement equals a higher salary.
Written by Adrianna Antczak
FAQ
What is an influencer marketing manager?
A manager of influencer marketing is in charge of planning and carrying out consumer-reaching and consumer-engaging activities. As a result, they are in charge of a number of duties, which might change according to the company they work for. An influencer marketing manager is frequently asked to do a few standard tasks, though.
What are some common duties of an influencer marketing manager?
Some of the most common duties of an average influencer marketing manager include: developing and executing marketing plans that involve influencers; identifying and reaching out to potential influencers; keeping good relationships with current influencers; monitoring the results of influencer projects; and reporting on the effectiveness of influencer marketing programs.
How much does an influencer marketing manager make?
The average salary for an influencer marketing manager in Australia is AU$60,000, in the United States is $72,000, and in Great Britain, the average base for this job is £ 40,000. However, this can vary based on a variety of elements, including geography, experience, and education. For instance, those working in bigger cities tend to make more than those in other parts of the country.
What are some pros and cons of being an influencer marketing manager?
The Pros include: having a strong understanding of current trends and how to use them to reach consumers; the ability to develop creative campaigns that resonate with people; good communication and negotiation skills. The Cons of being an influencer marketing manager include: staying up-to-date with the latest trends; managing multiple projects simultaneously; dealing with difficult personalities (both influencers and clients).
What skills are necessary to be an influencer marketing manager?
Being an influencer marketing manager requires a variety of abilities, such as a thorough knowledge of social media, the ability to create innovative campaigns, and effective communication and negotiating techniques. Additionally, having some experience in marketing, public relations, or advertising is also beneficial.
