Reaching out to influencers can seem like a daunting task. What do you say? How do you start the conversation? It’s common that brands newly starting their influencer outreach ask us for advice about their email templates. Luckily, we’ve put together a few email templates that will help make the process a little bit easier. Just copy and paste these templates into your email, and customize them to fit your needs.

Influencer outreach templates

Influencer Outreach Templates

Influencer outreach email template 1: 

Hi {influencer_username},

I hope you are well! I am reaching out to see if you would be interested in a paid opportunity to be an influencer for {product_name}

The campaign is set to run from {campaign_start_date} – {campaign_end_date}, and will involve a minimum of {no_of_posts_requested} posts and {no_of_stories_requested} stories.

We can provide you with the necessary tagging and disclosure requirements. Compensation for this campaign is $xxx USD and/or a free product. Plus you get a unique discount code for your followers and you earn % for each sale made with that code.

I look forward to hearing from you on this opportunity!


Influencer Outreach Template 2:

Hi there,

We’re looking for a number of Instagram influencers to help us launch our new product, and we think you’re just the person we’re looking for.

To get started, click here to view all the campaign details. You can find out more about the campaign and how much we’ll be paying you for your efforts.


Email Outreach Template 3:

Hey there,

It’s so exciting to be reaching out. We’re launching an influencer campaign for {brand_name} and inviting some of our favourite creators to join in. You’re at the top of this list

If you feel we’d make a good fit, I’d love to invite you to participate.


Using the DM: Influencer outreach strategy.

In terms of direct messaging for brand marketing, Instagram influencers may be the most contacted. They are more active on the platform and have open DMs. They are more responsive and can answer your queries.

One way to avoid having people feel that you’re spamming them is to send them a template. Your DM template would be a short message that they could save and use to reply to you with a more personalized message. To add some customization, include some personalization so that you aren’t impersonal like a one-line email. In terms of language and text style, the best way to write a paraphrase is to match the style of the original article

You’ve Got Mail

Email is a tried and true way to approach an influencer to ask them to follow you on social media. Once the influencer responds, it is worth following up with further messages in order to continue the conversation.

The Influencify dashboard will include influencers’ social media details. That will allow you to directly message them, or if you want to use the Quick Invite function you can do that too.

To do email outreach, the best approach is to craft a compelling subject line. People won’t open your message if it doesn’t catch their attention. Try to do a little trial and error to find out which subject lines work the best.

You’ll build your small influencers army if you keep reaching out at a steady pace. You never know which one will be your next big influencer opportunity!

Your influencer marketing outreach isn’t only about copywriting.

Just like any marketing channel, it takes testing & optimization. Track what’s working, analyze and experiments to improve low performing campaigns, and rapidly iterate. If you don’t, you’ll never know how powerful your outreach can really be!

Find millions on influencers contact details, more outreach templates and directly invite to your campaigns on