Influencer outreach templates (Copy-paste)

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Reaching out to influencers can seem like a daunting task. What do you say? How do you start the conversation? It’s common that brands newly starting their influencer outreach ask us for advice about their email templates. Luckily, we’ve put together a few email templates that will help make the process a little bit easier. Just copy and paste these templates into your email, and customize them to fit your needs.

Influencer outreach templates

Influencer Outreach Templates

Influencer outreach email template 1: 

Hi {influencer_username},

I hope you are well! I am reaching out to see if you would be interested in a paid opportunity to be an influencer for {product_name}

The campaign is set to run from {campaign_start_date} – {campaign_end_date}, and will involve a minimum of {no_of_posts_requested} posts and {no_of_stories_requested} stories.

We can provide you with the necessary tagging and disclosure requirements. Compensation for this campaign is $xxx USD and/or a free product. Plus you get a unique discount code for your followers and you earn % for each sale made with that code.

I look forward to hearing from you on this opportunity!


Influencer Outreach Template 2:

Hi there,

We’re looking for a number of Instagram influencers to help us launch our new product, and we think you’re just the person we’re looking for.

To get started, click here to view all the campaign details. You can find out more about the campaign and how much we’ll be paying you for your efforts.


Email Outreach Template 3:

Hey there,

It’s so exciting to be reaching out. We’re launching an influencer campaign for {brand_name} and inviting some of our favourite creators to join in. You’re at the top of this list

If you feel we’d make a good fit, I’d love to invite you to participate.


Your influencer marketing outreach isn’t only about copywriting.

Just like any marketing channel, it takes testing & optimization. Track what’s working, analyze and experiments to improve low performing campaigns, and rapidly iterate. If you don’t, you’ll never know how powerful your outreach can really be!

Find millions on influencers contact details, more outreach templates and directly invite to your campaigns on