Instagram is one of the most promising influencer marketing platforms available today. While its user base may not rival that of Facebook, Instagram still shows promising results for businesses looking to connect with new and existing customers.
Instagram influencers can reach huge audiences depending on the topic they cover; however, more targeted campaigns might require those with smaller communities as well.
1. Fitness Influencers
Fitness influencers provide audiences with content about the latest health and wellness trends. Their posts typically include workout videos, recipes, tips for maintaining a healthy lifestyle, as well as helping promote products or services from brands through posting about them on various platforms such as Instagram, YouTube, TikTok and Facebook.
Fitness influencers encourage their followers to participate in fitness challenges as another way of increasing engagement from their audience and the likelihood that their posts go viral. Finding your niche as an influencer requires research on top influencers and brands in your industry – this will give an indication of which types of content and strategies work well.
Many people want to become fitness influencers because they enjoy working out and inspiring others towards a healthy lifestyle. But being an influencer requires hard work and dedication in order to cultivate an engaged following and become an authority within the fitness industry.
Consider, too, that most brands nowadays prioritize engagement over follower count – meaning even without an impressive following, you may still be eligible to get sponsored by fitness brands.
One such figure is Jen Selter, who has amassed over 13.7 million followers on Instagram. As a fitness model and trainer she regularly shares workouts, healthy meal plans, lifestyle advice and mental health promotion with her followers – in turn serving as an inspirational role model for many young women.
If you are seeking to become a fitness influencer, it is crucial that you have an actionable plan in place. Doing this will allow you to avoid making common errors that could derail your career as an influencer and research those who have made an impactful statement within the fitness community – learning from their experiences and successes is invaluable!
2. Travel Influencers
Travel influencers share their adventures with followers and motivate them to travel the world. Travel influencers typically specialize in specific niches like outdoor adventure or luxury resorts; they may also have broader focus areas like wellness, family or fashion. Travel influencers can be found on Instagram, YouTube, blogs/vlogs, TikTok and other platforms.
Travel influencers that achieve success typically utilize one or more platforms and build their audience through consistent posting of engaging content and engagement with followers. Many travel influencers partner with tourism boards or travel-related organizations in order to promote destinations or services among their followers.
Many travel influencers are known for producing aesthetic travel shots that capture the beauty of their destinations or activities. Chris Burkard, an outdoor adventurer and photographer with over 3.6 million Instagram followers who appreciate his raw landscape photos is one such influencer; moreover he serves as a speaker, film director, clothing line entrepreneur as well.
Emilie Ristevski takes an enchanting and more delicate approach to travel influencer. Her soothing images of nature and diverse cultures reach over 1.3 million Instagram followers and help them escape busy lifestyles while reconnecting with nature and outdoor pursuits.
Couple travel influencers are also popular travel influencers. These travel experts typically cater to couples searching for romantic vacation spots and present cities and countries in their most attractive light. Plus, these influencers work with local companies to provide exclusive tours or experiences their followers can’t get elsewhere.
Travel influencers face one of the greatest challenges when it comes to tourism – over-tourism. By making popular locations known to more people, these influencers risk overcrowding and losing their charm; yet many travel influencers do their part to promote responsible travel by sharing tips on how visitors can visit without creating irreparable harm in destinations they visit.
Travel influencers need to build meaningful relationships with their followers so that they can produce authentic and trustworthy content. Consumers overwhelmingly trust advice from peers; as such, travel influencers play an integral part in helping brands reach new customers and potential travelers alike.
3. Lifestyle Influencers
Lifestyle influencers are accounts that specialize in content related to lifestyle topics like fashion, travel, food or beauty and are known for creating relatable and inspirational posts across various topics such as fashion, travel, food or beauty. Because lifestyle influencers offer such versatile coverage of various brands they could make an ideal fit for many types of brands that provide different types of goods; for instance it would make more sense for one who regularly posts about headphones rather than someone who only posts food-based posts to promote headphones for example.
Kelly is an excellent lifestyle influencer with an exquisite feed that exudes positivity. From sharing healthy smoothie bowl recipes and celebrating teacher appreciation day, to donning floral pumps or taking part in social movements such as #fallfornature, her followers find Kelly irresistible! It is no surprise why they follow her!
Joanna Gaines is another lifestyle influencer who boasts an immense presence on both Instagram and TikTok. Known for her work on Fixer Upper on HGTV where she and Chip flip homes, but also known for being very active online due to sharing daily photos and videos from their life together on both platforms.
She’s both a mother of two and model, making her relatable to all audiences. The photos of her family traveling keeps followers interested.
She has an approachable and natural style of posting that helps build trust with her followers and persuades them to buy her recommendations.
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4. Beauty Influencers
Beauty influencers boast massive followings and are widely recognized for providing makeup and skincare tips and tutorials, product reviews and recommendations, and helping their followers make the most out of each product they buy. Beauty influencers make an ideal way of promoting your products as their passion for the industry allows them to connect more closely with followers than traditional advertising could, providing more authentic advice than conventional methods; especially relevant when targeting Gen Z members who prize authenticity over anything else.
Carli Bybel, Jasmine Chiswell and Lesley Avery are three popular beauty influencers we love following. Carli Bybel specializes in vintage fashion looks as well as niche beauty trends such as Marilyn Monroe makeup and vintage clothing; she’s a YouTube sensation and Instagram powerhouse! Jasmine Chiswell is best-known for her glamorous Colourpop collaboration series that focuses on various niche trends including 50s fashion and makeup; Lesley Avery shares cute hairstyles like sculptural braids and pretty ponytails while she shares her favorite products as well as how to achieve luscious locks!
Nikki Tutorials, known for her makeup tutorials and product reviews on both YouTube and Instagram with over five million subscribers each, has amassed close to seven million followers on TikTok (Twitter equivalent).
We love her playful content and tips for everyday beauty hacks; as well as showing how you can enhance the natural features. She believes makeup should be available for everyone – men and non-binary individuals included!
There are so many amazing beauty influencers to follow and we cannot recommend them enough! However, discovering them all via Google or lists such as this one can be time consuming and difficult. Ainfluencer makes the search and discovery of beauty influencers much simpler with its filter options for location, language and follower count – plus quick contact!