1. Health & Fitness

With the growing number of global health and environmental issues, no wonder many people decide to take special care of their health and lifestyle. People want to look good, feel good, and enjoy the high quality of life. What’s wrong with that?

The fitness industry caters to this demand; it has been rapidly growing during the past few years and doesn’t show any intent to slow down. And Health & fitness niche on Instagram remains hugely popular and attracts a massive amount of attention from users.

Are you a nutritionist, fitness trainer or just a person who enjoys a healthy and active lifestyle? Do you think that your advice could really help people? Well, then you have a good chance to grow your audience and monetize your expertise.

Just make sure that you really believe in what you convey to others. Be genuine, share your own experience.

Take it from the people who have already built a decent following by giving honest and genuine advice on how to be healthier and happier:

Tally Rye

Tally Rye, an experienced fitness trainer insists that physical health is impossible without mental well-being. She speaks out against dieting and uses a body-positive approach. No wonder why her followers love her sincere and honest attitude.

Susan Niebergall

Susan Niebergall is not your typical fitness trainer. She is older than most fitness enthusiasts and pros you’ll find on Instagram. However, she is living proof of the fact that age is just a number and not an obstacle on your way to physical perfection. And it’s definitely not an obstacle to building a dedicated audience.

2. Beauty

Did you know that 96% of all beauty brands have firmly established their presence on Instagram (according to Statista)? This social platform offers opportunities for businesses operating in the beauty industry like none other. Not surprising at all, as the majority of teenagers learn about new beauty products and purchase them on social networks and thanks to them (according to Meltwater report).

What are users looking for? Product reviews, tutorials, beauty tips, and tricks. This kind of content has been consistently popular over the past years and keeps remaining very attractive to Instagram users.

So if you think that’s right up your lane, go on and try this niche. Just don’t forget one of the hottest trends in social marketing this year – authenticity.

Here are a couple of examples of successful influences operating in this niche:


Alexa is all about beauty products and sharing her opinion on them with her audience. If you want to know about all the new goodies that have just hit the market, this is where you should go.

Note that this beauty influencer’s following is far from massive (compared to some stars with multimillion followings). But don’t think of that as a disadvantage. Beauty industry marketers prefer working with micro-influencers now! So you definitely have your chance to shine.

Aaron Storms

Aaron is a makeup artist who, as he himself says in his Instagram profile, “creates art with makeup”. And it’s not an exaggeration; you can easily make sure of that just by having a glimpse of his Instagram photos. Aaron focuses on eye makeup and uses some pretty unexpected but always dramatic and impressive color combinations.

3. Fashion

Along with Beauty, Fashion niche is thriving on Instagram. As Digiday reports, user engagement with fashion-related content is at the highest level on this social platform. As the fashion industry revenues will rise up to nearly $700 million this year (Statista), no wonder brands enhance their presence on Instagram where they are loved the most.

People care about how they look. They want to know what other people are wearing – and it’s not just celebrities they are interested in seeing. So if fashion is your greatest passion, go for it! Chances are they want to see what you have to offer.

Here’s an example of an Instagram blogger making this niche work:

Daria Andronescu

Daria believes in you. She doesn’t focus on famous brands and consumerism. She wants you to have a Wonder Wardrobe – a sustainable wardrobe with clothing that fits you personally. In her profile, you’ll find lots of very useful tips as to how to achieve that level of sustainability that will allow you to feel comfortable any time, anywhere.

4. Lifestyle

Here’s the truth #1: people love making themselves the heroes of their own stories. And here’s the truth #2: people love listening to amazing stories and envisioning themselves as a part of those stories. This is what this Lifestyle niche is all about: showcasing your life, your ideas, and your opinions for your audience.

Do you have something to tell and to show? Something that could really wow your followers and perhaps make them wish they were in your shoes? Something that could motivate them to grow, to come out of their bubble and think out of the box? If your answer is yes, this niche is for you.

Have a look at influencers who have already chosen this niche and are rocking it:

KB Abode

This Instagram profile isn’t just aesthetically pleasing. It’s all about low-waste home interior and eco-friendly solutions you can easily implement at your residence. Although, home decor isn’t all you can find here. Shopping, decoration, cooking – all the simple things that matter in your everyday life – find a refreshingly simple and sincere reflection here.

Dune’s Life

This influencer promotes a positive attitude to life without alcohol, meat or caffeine. Her photos radiate with joy and love for life at all times. Dune’s Life offers a great deal of motivation to her followers: to make changes in their lives, to try something new, to try and be happy with what they’ve got.

5. Business (making money online)

God bless the world wide web and how it can bring people from different corners of the world together. Thanks to this we now have more business opportunities than ever. What’s even more awesome, there are lots of business opportunities that let you earn some money without leaving the comfort of your home.

Now, who’s not interested to hear more about that? You can hardly call it surprising that a niche like this is well-liked by people.

It’s all about making money. Methods, ideas, tips, whatever can motivate people to try and increase their wealth and/or business acumen.

Peter Voogd

Peter Voogd is, as he describes himself, a “leading authority for Millenials”. He uses his profile to motivate younger businessmen and share his business wisdom with them. So if you would like to learn tips and tricks on startups or know more about productivity – you can learn all that here.

6. Animals (pets)

People love all creatures great and small and this love gets only stronger. There is a reason why the pet industry sales are expected to reach the whopping $99 billion in 2020. Accounts dedicated to animals (including pets) are getting so popular they outshine human celebrities.

Sure, these days you’ll need more than a cute pet and a camera to attract a large audience of loyal followers. You’ll have to be more creative than that to stand out among other animal lovers on the platform. But if you have original ideas and a four-legged friend that has all it takes to be a star, you’ve got potential.

Here are some Instagram accounts that can give you some ideas and keep you motivated:

Lionel the Hog

Lionel the Hog is an incredibly cute hedgehog that has a taste for scenic backdrops and exquisite interior design. No wonder brands like Wayfair want to choose the spiky Instablogger to market their products!

Tito the Raccoon

This furry influencer loves an active lifestyle and, above all, eating. He will melt your heart with his charisma, undeniable charm and clever antics. Tito the raccoon might not have a huge following but he sure has those sweet, sweet brand deals.

7. Food & Cooking

People love eating. That’s something that is not going to change, no matter the times, political turmoil or economy. And maybe not all people love cooking but there are definitely lots and lots of those who like to watch someone cook.

Cooking and foodie blogs are at the rise on Instagram. So if you’d like to jump on the bandwagon and can share some awesome recipes and cooking tips with the world, it’s the right time to do so.

Here is someone you might want to get ideas from:

Naturally Ella

Erin Alderson is a vegetarian chef and educator. She will tell you everything about natural cooking and veganism you always wanted to know but wasn’t sure who to ask. Even if you are a dedicated meat-eater, you will find lots of useful ideas in her profile. Vegan food has never looked to mouth-watering.

8. Traveling

Are there any people who don’t like traveling at all? Even if you can’t afford the luxury of traveling to the most amazing parts of the world, there are Instagram travel bloggers. They will bring the world to you, wherever you are. Most impressive destinations, mind-blowing sights, rea-life adventures.

And if you are the one who loves traveling and does that a lot, it’s only natural to start an Instagram blog about your travels and experiences, right?

Here’s someone who can inspire you by example:

Francesca Murray

Francesca Murray has been sharing her passion for traveling ever since 2014. She enjoys all the things traveling to new destinations brings: exploring new cultures, learning new languages, trying new foods.

9. Parenting

According to IPSOS study, 68% of young moms use Instagram on a daily basis. eMarketer says that young moms take a look at their Instagram account 15 times per day. And trust me, dads are not less active.

Instagram is a great way to stay in touch with other parents, share your experience and useful advice. And since there is such a great opportunity, why don’t you use it to make some money?

Here’s a parent who learned how to do it right:

Susie Verrill

Susie is a former Look magazine editor and a mother of two beautiful kids. Her profile mirrors her everyday life with all the joys of married life and parenting. Simple but incredibly heart-warming things made special thanks to Susie’s positive energy.

10. Crafts & DIY

Being able to make something with your own hands is incredibly fulfilling. Being able to teach others how to do something with their own hands is also rewarding. It’s definitely true for those DIY accounts on Instagram that managed to build some hefty followings. So why don’t you try and make some money by doing what you love?

Tator Tots and Jello

Jen is a mother of five who manages to design all kinds of amazing crafts on a regular basis. You can only envy the energy and amount of inspiration she no doubt draws from her loving family.

11. Memes

Memes are all the rage now. Any social network is full of them, and Instagram is no exception. Memes are entertaining and don’t take much of your time – a perfect recipe for Instagram popularity.

If you think you can create memes that your friends and friends of your friends will share over and over again, why don’t you try this niche?

That’s what this influencer did:


Have you ever had too much time on your hands and didn’t know how to kill it? Here’s a perfect cure for boredom. Most relevant memes and jokes you could find on the Internet, gathered in one place for your convenience.

12. Motivational (quotes)

When you don’t have time to read all the inspirational works of literature but really need that motivational wisdom in your life, reading quotes is a great solution. Here is a reason why quotes are hugely popular on Instagram.

Maybe you can generate your own motivational quotes on an industrial scale? Then this is just the right niche for you.

Addicted 2 Success

This motivational account might not have the largest following, but it’s definitely one of the most viewed. No surprise there: here you can find all kinds of inspirational captions and quotes for any life’s situation.

List of Instagram niches

Is that all? What if none of the above-mentioned hottest niches appeals to you so much it makes you want to start a profitable Instagram account? No worries, there are plenty of other niches to choose from. Here’s a list of other niches (and sub-niches) you might find interesting:

  • Pregnancy
  • Weight loss/gain
  • Haircare/hair loss treatment
  • Yoga
  • Online dating
  • Relationship advice
  • Sex and sexuality
  • Blogging
  • Writing/copywriting
  • Social Media Marketing
  • Language learning
  • Learning to play a musical instrument
  • Astrology
  • Tarot
  • Religion
  • Photography
  • Video editing
  • Life coaching
  • Cryptocurrency
  • Time management/productivity
  • Psychology
  • Interior design
  • Baking
  • Music
  • Gaming

Of course, this is not a full list of all the niches. As I mentioned earlier, there are over a thousand of them. This means that you can always choose what you really like. Choose a popular niche or a smaller one. Combine two or more sub-niches to fit your area of interest. Do whatever you like to create your own, original, unique content that will help you grow