Instagram is an incredibly powerful social media platform for businesses and entrepreneurs to share their messages and attract followers. But if you’re trying to get the most out of your Instagram presence, one of the key factors is knowing when to post – after all, timing is everything.

The good news is that you can use a few key strategies to help determine the best time to post on Instagram. 

In this article, we’ll look at why timing matters and what you need to know about when people are most likely to be online. We’ll also discuss other factors that can help make your post more successful, from frequency to content type.

Why Finding The Best Time to Post on Instagram Matters?

Before we dive into the specifics of when to post on Instagram, let’s first discuss why doing so is important.

The main reason why timing matters is that it’s very likely that most of your followers won’t see every post you make. People are busy and have other things to attend to, so they might not check Instagram as often as they should. As a result, if you post at the wrong time – like when most of your followers are asleep or offline – your post won’t be seen by most. 

On the other hand, if you post when most of your followers are online, you can get a much larger audience to see your message and potentially engage with it. This means more likes, comments, shares, clicks – and ultimately, more followers.

How Many Times a Day Should I Post on Instagram?

Most experts agree that there’s no magic number when it comes to how often you should post on Instagram – but rather, the key is finding a balance between staying active and being too overwhelming for followers. Generally, it’s a good idea to aim for 1-2 posts per day.

Additionally, it’s important to note that consistency is key when posting on an Instagram account. It’s best practice to schedule posts at the same time each day (or a couple of times each week), so your followers know when to expect content from you and can plan accordingly.

However, it’s also important to note that you should not be posting too frequently – flooding your followers’ timelines with content can become annoying, and they may unfollow you.

What is the Best Time to Post on Instagram for Likes & Comments?

 Now that you know why timing matters and how many times a day you should post, let’s look at when is the best time to post Instagram story for likes and comments.

The best time to post for likes and comments is during peak times when most of your followers are online. You should also consider the type of content you’re posting and other factors, such as the day of the week and seasonality.

For example, if you usually get more engagement from Instagram users during the weekday mornings, then it makes sense to post at those times. However, you should also take into account other factors like video versus image posts and the type of content (like promotions or Instagram stories) that you’re posting.

When is a Good Time To Post on Instagram by the Days of The Week?

The days of the week can also impact when it’s best to post on Instagram. Generally, posts made on Mondays, Tuesdays, and Thursdays tend to do better than on other days. This is because people are more likely to be online after settling into their work or school week – making them more likely to engage with your content. 

Monday and Tuesday tend to be the best days to post, as these days have the highest engagement. However, Thursday can also be a great day since most people are starting to plan their weekends. Fridays and Saturdays typically see a drop in engagement since people tend to be out of the office or away from their computers during these days.

Sundays are the worst day for posting, as potential followers and customers may be winding down from their weekends and getting ready to start a new week. It’s best to avoid posting on Sundays unless you’ve got some compelling content that will engage Instagram audience.

Ultimately, it’s important to experiment with different posting times to see what works best for your audience. You may find that the days of the week don’t make much difference, or maybe you’ll find that certain days work better for you than others. The key is to find the right balance that resonates with your followers.

When is a Good Time To Post on Instagram by Hours?

The time to post on Instagram by hours is during peak times. In the US, these are typically 5-6 pm EST. However, you should also take into account your own followers’ habits, as well as other factors such as the type of Instagram post you’re posting (like video posts or images).

To identify your followers’ peak activity times, you should check your Instagram insights. This will indicate when your followers are most active and when they interact the most with your content. Once you have identified these peak times, you can start to plan posts for those hours.

It’s important to note that the time to post on Instagram can vary depending on your industry, target audience, and content type. For example, if you’re targeting younger audiences who are more likely to be active during school lunch break (like teens), it might be better to post during those times.

What is the Best Time to Post Reels on Instagram?

In addition to posts, Instagram also offers the option of posting a reel and Instagram feed. So, what is the best time to post reels on Instagram?

Reels are short videos that can be up to 15 seconds long and include music, voice-over, text, or other effects. Reels are a great way to engage your audience and keep them entertained.

The best time to post reels on Instagram is during peak times, just like with standard posts. As with regular posts, you should consider the type of content you’re posting and your followers’ habits to determine when your reels will get the most views and engagement.

Also, as with posting regularly, it’s important to experiment with different times until you find what works best for you and your audience. This may require some trial and error, but eventually, you’ll be able to determine which peak times work best for your reel posts.

Factors to Consider When Choosing the Best Time to Post on Instagram

 In addition to the days and hours, there are a few other factors to consider when choosing the best time to post on Instagram. Not only can these help you get the most engagement for your posts, but they can help you create a more consistent and successful Instagram strategy. 

Here are a few key elements to consider:

Monitor When your Audience is The Most Active

The key to success on social media is to post regularly when your audience is the most active. Keeping an eye on when your followers are most engaged with your content will help you determine which days, hours, and types of Instagram posts are best suited for them. This can be easily done by monitoring your Instagram insights. 

Analyze your Best Performing Posts

Analyzing the data from your best-performing posts can give you great insight into the best time to post on Instagram. For example, if a certain type of post gives you more engagement when posted during specific days, then you should take note and use this time frame as a social media strategy for your future posts. 

Consider your Audience’s Time Zone

When planning your posts, you’ll also want to consider your audience’s time zone. Instagram Posting during peak times in the same time zone will help ensure they are more likely to see and engage with your content. The best way to find this information is to look up the time zones of your top cities in the Insights tab of your Instagram profile.


In conclusion, the best time to post on Instagram to attract followers is at the optimal times of day when your audience is the most active. This means that you need to know who your target audience is and when they like to spend time online. Also, it’s important to experiment with different times and days until you find what works for you. And remember, consistency is key. Good luck!